Progressive Web Apps (PWAs) are the most trending term among the developers and even the top brands these days.
Don’t believe me?
Here are the top brands who have been sharing their insights on using PWAs:
But, there are a few PWAs that you and millions of people are using, but are unaware that it’s a PWA.
So, before I begin to talk about the top brands whose PWAs are used by millions of users, let me give a small idea of what a PWA is:
What is Progressive Web Apps (PWA)?
“A Progressive Web App (PWA) is a web application that gives an app-like experience to its users. And, PWA makes this happen with the use of modern web technologies.”
A Progressive Web App is more like a website than an app. Moreover, it can be considered a blend of the two. It looks and functions like a native app that works specifically for the mobile audience. But it is also accessible to the end users through desktops and laptops.
Why are Top Brands Moving to PWA?
- Improve customer experience
- Rank higher on search engines
- Improve the app performance
Now, let’s check out how these brands are taking these benefits from PWAs.
Top 5 PWAs millions of people use
Here are the top examples of PWAs that has million downloads and users on a daily basis:
Yes, the world-renowned local transportation service provider, Uber does not just serve its end-users through its native apps available on app stores.
It has also invested in Uber web, a PWA to offer a comparable cab booking experience to the users like you on the web. Well, it simply feels as if you are using a native mobile app.
It often happens that we couldn’t book a cab because of slow Internet connectivity. For Uber as a business, it means loss of a potential customer.
That’s why there is Uber PWA also in place to book your cab even at the slow speed. Well, in less than 3 seconds, Uber PWA is up on 2G networks.
Also, the m.uber.com is the core app of Uber PWA and is only 50 KB gzipped.
The best part here is– it is available in all modern browsers. It has brought the native experience up in the form of a light web app.
Regardless of the location, network connectivity and device type, you can book a ride on Uber PWA much faster.
Isn’t this one of the superb examples of PWAs?
Another well-known example of PWA is Twitter.
With a global monthly user base of around 300 million, Twitter does want to be easily accessible to its end users. Since a significant proportion of its user base accesses it through mobile devices, have readily available to them is essential for its business.
Thus, there is Twitter Lite PWA existing along with its native apps.
It takes less memory space in a device and offers excellent mobile web experience to the users.
If you love tweeting about different subjects or replying to other’s tweets, you can well understand how good it feels to use this platform with no issues in connectivity or others.
To make that possible, there is a Twitter PWA.
Let’s check out the benefits of choosing PWA for Twitter:
- Twitter now loads super-fast
- It has now become more reliable
- User engagement has an hockey-stick growth
- Data consumption has decreased
- Pages per session increases by 65%
- Sending tweets has increased by 75%
- Bounce rate has a fall of 20%
- And, much more
So, that’s what makes Twitter Lite a perfect example of PWA.
3. Google maps go
Yes, you read it right.
Google Maps, which is one of the most widely used map services across the globe is also a PWA.
Just think about the count of people using this map and navigation services. It is in the millions or even higher.
Using it, one can find the routes to a destination, look for live traffic updates, find places, etc.
It can be boldly said that no one will get lost on the way to a specific destination if he has a smart device connected to the Internet and Google Maps accessible through it.
Google launched Google Maps Go, a PWA, specifically for low-end devices. Google Maps go does not use much device resources that optimize battery usage, network consumption, and operating times.
Google is making the use of PWA for almost all of its products. And, needless to say, those products are proving to be the best examples of PWAs.
4. Google photos
Are you a photo freak who loves to click photos, edit them and share them a lot? If yes, you must have greatly understood the advantage of having Google photos in your smart device.
As a progressive web app, Google photos is also available to do almost all that its native app does for you.
Using it as a PWA, you can backup, organize and edit your photos on the web, without facing any problems.
This is incredibly good for those who prefer using a desktop than their smart devices.
If you are the one who cares about being updated about the news, events, topics, etc. of your choice from a single place, you must have heard about Flipboard.
Being one of the world’s most popular magazines, Flipboard is loved by people across the globe. It brings up news and stories from around the world, which you can read later and share with others too.
In the online news category, it is indeed, one of the best PWAs.
In the beautiful interface of its PWA, it offers an impressive browsing experience to the users. Flipboard PWA is now super-fast, and you can now browse previously saved offline content.
Initially, Flipboard had been just available as a mobile app to the users. But now, we have its PWA also in place to make it accessible over the web to desktop users.
Get your PWA now
If you also do business digitally through your eCommerce store or similar in other ways, investing in getting a PWA built can be advantageous for you in several ways.
Some of the world’s biggest brands have invested in a PWA to make their business accessible to more customers, to improve the performance of their business digitally over the mobile web.
Your end consumers will love the faster app-like experience over your PWA. Plus, they won’t need to install it before using, just like native apps.
Its smooth and easy accessibility to the end consumers will make sure your business grows to unprecedented scales with time.
Inspire from these top brands and consider moving to PWA to not just improve the customer experience, but even to boost sales.
Let’s get this idea on paper and discuss your growth strategy now.