Navigating the app development

With digitalisation at its peak, businesses are improving their online exposure to maximise sales and revenue. The trend has excelled beyond bars, and as of today, there are more than 3.553 million applications in Google Play Store and 1.642 million on Apple’s App Store for people to download.

To give you a perspective, more than 49% of individuals prefer opening an app more than 11 times a day. Hence, that explains why businesses are serious about developing a mobile application for offering their products or services to target customers.

And, if you are a budding entrepreneur with an idea to convert it into business, you will need to set up your platform for online exposure. And that’s possible through professional mobile app development services.

Here’s a step-by-step guide on all stages of app development. It will help you understand what it takes to make a successful business application.

1. Be Sure of the Idea

If you have a business idea that can be conducted through a mobile application, then you must analyse all core aspects of it. You don’t want your entire development process executed for a wrong idea. So, it is worth it for you to spend some time and energy assessing your business initiative.

Some of the things you should take into consideration while judging the potential of your idea are:

  • Determine the objective of the application
  • Specify your target audience
  • Run a competitor analysis
  • Determine what marketing efforts you might need
  • Evaluate the investment you would have to make
  • Pick the Unique Selling Proposition (USP) of the App

When you are done determining all of these aspects associated with your idea, you will be sure whether you should proceed with it. If you think the idea has some loose ends, take experts’ help and amend those loopholes before proceeding further.

2. Run a Thorough Market Research

The most important approach to the mobile app development process is thorough market research. It will help you determine if there’s a demand for the business idea you are working on. If the market isn’t interested in the product or services you are keen to offer, it won’t be productive to proceed.

As per the market research and the audience expectations, you can modify the idea and create new opportunities for your mobile app and business to thrive.

When you hire the best mobile app development company, you will get a list of specific requirements, which will help you prioritise your further stages of app development.

For running your market research, you will have to follow a specified process, which includes:

  • Defining the customer persona
  • Prepare the survey questions for your research
  • Engage with a small section of that persona
  • Talk to the people among your target audience
  • Ensure the survey is informative
  • Prepare a list of competitors and run a desk-to-desk survey as well

With this, you will acquire a better understanding of your customers and get clarity on the competitors.

Moreover, you can assess the product very carefully to understand its positives and negatives before the launch. You need to learn the right tactics to reach your audience, and running surveys will help you excel in it.

3. Application Wireframing and Prototyping

Application wire framing & prototyping

Now that you know the business idea, it is time to hand over the development project to an outsourcing firm. You can hire an in-house team, but that wouldn’t be an economic decision. Instead, you can hire an outsourcing team to take on your project.

The developers will initiate wireframing and prototyping of the application. It is more like a blueprint for your project, which will help developers with a roadmap for proceeding further.

During this stage, the developers will emphasise on:

  • Development of a simple sketch UI of every screen and the elements within it. The design will be the first thing the audience will connect with. Therefore, it is one of the most important things you can count on.
  • By approaching this step, the businesses will be able to map out the user experience and flow over the app and specify the issues within your design. Early identification of potential problems will save you money and time in the long run.
  • Once the wireframing is done, the developers will prototype the idea and create a functional app version. It will help your business test the app with real users and then gather feedback on the overall design and functionality.
  • Based on the feedback, the developers will refine the application to ensure the requirements of your target audience are met.

4. Work On App Design & User Interface

When done with the prototyping, the developers will then take their focus towards designing the user interface of the app. The wireframe and the available prototype will then be further developed to obtain the final look and functionality of the application.

A responsive UI for the application becomes highly engaging for the users and helps you attain enormous customer satisfaction.

Around 70% of enterprise leaders believe that User Experience (UX) is important for helping the business make a competitive difference. And a good UX is directly proportional to a responsive UI. So, developers need to make it count!

A great design and UI give your brand a positive impression among the target audience. Moreover, this will help the brand build advocacy, loyalty and satisfaction among the customers.

The experts you hire will be responsible for optimising the UI to make the app easy to navigate and access.

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5. Testing the Application

Testing the Application

In this step, your application will undergo various tests, such as functional, performance, compatibility, usability, localising and security testing.

With all these tests executed, the developers will be assured that the app is free from bugs and errors. Thus, it will also be performing well, per users’ expectations.

First, the developers do manual testing on the application to check for any visible errors in the software’s functionality. It is a time-consuming process, but still an important and unavoidable part of the overall development process.

The app will be sent for performance testing, which will evaluate the app’s efficacy when put under various load scenarios. The primary goal of implementing this test is to make the app stable, scalable and responsive under various scenarios. Apart from high performance, the security aspects of the application are also important.

Security testing will be imposed to determine bugs, loopholes and other such weaknesses of the application. Fixing those security discrepancies will ensure your app is safe from malware or hackers. You need to hire the best mobile app development company get proficient app testing solutions on priority.

6. Launch the Application and Set up Your Marketing Efforts

Finally, all development stages are well-executed, and it is time to launch the application across the App Store and Google Play Store. You can do buzz marketing to create hype among the target audience before the app is launched.

The professionals you have hired will do the needful in completing all formalities and launching the app over dedicated app stores. Following this, it is your work to spread out the word across social media and other business-promoting channels about the new business you just launched.

With the right marketing strategies, you will be able to attract more users, establish proper brand recognition, increase sales and generate high revenue. Let people know about the unique product or service facilities that you are offering them. Establish a sense of credibility for your business application, and people will extend their trust in it.


It is obvious that there’s no one app development approach for all, as every business idea differs from one another. You might have specific requirements for your business application, and that might be a competitive differentiator for you. Therefore, you should hire an app development company that can offer you custom services to meet your business needs.

If you are in search of one, then TriState Technology is here to help you with the best mobile app development services, handled with the utmost expertise. Get in touch to get your free & affordable estimate.


  1. What To Consider While You Are Developing a Mobile Application?

    The most important things that you should consider while developing a business mobile application are thorough research on the market and an optimal plan of action. If you understand that hiring an in-house team of developers isn’t economical for your business plan, outsourcing the development needs is the right course of action for you. Once your idea is assessed, take professional help to get over with the job.

  2. How Many Developers Does It Take To Build A Simple Mobile Application?

    A team of around 3 to 4 developers is sufficient for building a simple or moderately complex mobile app.

  3. What Are Some Unique Features & Technologies To Make Your Mobile Application Stand Out In The Crowd?

    Some of the mobile application features & technologies that would help your business stand out in the crowd are:

    • Offline Mode
    • Multitasking
    • AR (Augmented Reality)
    • ML (Machine Learning)
    • Personalised & Customised Experience