Top mobile app development trends to rule in 2019
The mobile app development trends keep on changing year on year. Everybody from a mobile app developer to a business owner waits to know what is going to be trending in the mobile app development space.
Why these mobile app development trends keep on changing YoY? Because these trends are influenced by-
- The announcements made by the app stores ruling the industry- Google and Apple
- New updates taking place within the mobile apps of the market leaders
- The mobile apps that have become viral and had ruled the past year
- The technologies being used across various industries
- The consumer demands
- And, much more to this space
So, it has become vital to learn about the latest mobile app development trends that will rule in the year 2019 and beyond.
Top mobile app development trends 2019
1. Augmented reality (AR) & virtual reality (VR)
As per recent research, within the forecast period 2018-2024, the global mobile augmented reality (AR) market is predicted to grow with a CAGR of 65.12%.
Based on this research, one thing is for sure clear- “augmented reality (AR) is not just here to stay, but even to grow at a larger speed”.
You take up any industry- retail, gaming, education, manufacturing, healthcare, eCommerce, etc. Each sector is looking at AR/VR for their next target.
Here are a few leading enterprises who are utilizing AR experiences in their mobile applications:
- Lego used Apple’s ARKit to bring AR experiences (source)
- Microsoft announced an initiative to train U.S. military troops with AR training scenarios which will help them to use it for real-world situations (source)
- Stratacache announced its first VR shopping technology at the National Retail Federation’ expo in New York City (source)
- Kabaq uses AR for various services including a 3D menu experience to connect with customers and upsell food products
So, businesses have already started utilizing Augmented Reality (AR) in order to build brand awareness, connect with customers, improve customer experience, train the military troops, and many more. More and more will be added in the year 2019.
2. Artificial intelligence (AI) & machine learning (ML)
Machine Learning (ML) and artificial intelligence (AI) are the technologies that help the businesses to analyze the information available in the existing patterns and accordingly plan out the future actions.
Recently, Forbes shared how 2018 remained in terms of artificial intelligence (AI) and machine learning (ML). Looking at the growth, both of these technologies are going to be adopted by the businesses looking to try new technologies and improve their analysis.
So, more and more businesses will invest in the AI/ML technologies, packaging, frameworks, and tooling in order to understand the potential they have to help their business in 2019.
Chatbots are the new in-thing that the businesses have already started utilizing in the year 2018.
Why businesses use Chatbots?
- Chatbots can act as a personal assistant to your customers
- Chatbot technology can be geared up for Facebook ads
- Customers can interact with the companies 24X7 using Chatbots
Well, there are many other uses such as- collecting user information, organizing meetings, and reducing excessive costs.
But, Chatbots will mainly remain in focus for the businesses looking to improve their customer experience in the year 2019.
4. Instant apps
Instant apps were launched at the Google I/O event in the year 2016. Instant apps allow the users to use the app on the cloud without downloading it on their device.
Google is constantly trying to improvise on using the Instant apps. In August 2018, Google announced that it is simplifying the process of setting up the Instant apps for the developers. The developers now no more require to create a website that allows the users to access the Instant apps.
- The weather channel
- The new york times crossword
- Red Bull TV
The year 2019 will have more of Instant apps. Also, companies like Facebook will try to bring games or other apps that wouldn’t require the use of the app stores to download them.
One of the most trending mobile app development technologies that have gained much popularity in 2018 is Progressive Web Apps (PWAs). The features and benefits of using PWAs have changed the way businesses used to invest in mobile app development.
Did you know which companies invested in PWAs in 2018? Here are they-
- And, many more
Check out in an article here that explains how these companies saw the drastic benefits by investing in PWAs.
With the beginning of 2019, Adobe makes PWAs available to the Magento customers during NRF show. There will be a new PWA studio and developer toolkit which will help the retailers to build an app-like online store to boost conversion rates drastically.
So, the year 2019 will have more development of PWAs for sure.
User engagement on Trivago PWAs increased by 150%. Do you want to see such increased user engagement on your apps?
Talk to our experts now
6. Internet of things
Another hyped technology within the mobile app development industry is the Internet of things (IoT).
Do you know what’s the impact of IoT on mobile app development? Check outhere–
The Internet of things (IoT) has completely changed the world around each industry. In fact, smart home automation has also gained a lot of importance since the invention of IoT-based devices.
Check out how IoT-based smart home automation changes the way we live. Similarly, businesses have seen such huge impact when using IoT in their businesses. And, looking at such use cases, IoT will remain in mobile app development trends in 2019 for sure.
7. Beacon technology
Another trend that is going to be there in mobile app development 2019 is the beacon technology. More and more businesses have found beacon technology as one of their most important decisions for 2019.
What is beacon technology?
Based on location proximity, the small Bluetooth devices are used to send the alerts to the smartphones. These small Bluetooth devices are called beacon technology.
1. Track customer in-store movement
2. Help customer find their way around the store
3. Encourage customers to make purchases to get the discounts
4. Alert in-store customers about the discounts and coupons
5. Bring customers to in-store events
6. Improve in-store conversion rates
7. Create a mobile-first loyalty program
That’s the reason why the beacon technology seems to be high in the retail sector for 2019.
8. Predictive analytics
Predictive analytics has been a buzzword among the marketers for a long time now. It is a practice that extracts the information from the existing data that can help you predict the future outcomes.
Predictive analytics are mostly used for working upon some statistics, trends, machine learning, data mining, artificial intelligence, and more. Based on the existing data, you can easily make predictions. That’s the reason why most marketers have started utilizing the same to improve the customer experience.
If you are planning to inculcate predictive analytics, 2019 is the right year.
9. Wearable apps
Wearables started trending from 2018.
Google announced Wear OS at Google I/O 2018. The amazing feature in Wear OS is the Google Assistant support. With this feature, the Wearable devices are going to be trending in 2019 and so will their apps.
As per Juniper Research, spending on Wearables is predicted to reach USD 60 billion by the year 2023. Already healthcare and many other sectors have seen a rise in Wearable devices which will directly influence the rise of supported Wearable applications.
That’s the reason more and more Wearable apps would be developed in 2019 and beyond.
10. App security
No doubts that app security is going to be in the top priorities for the businesses in the year 2019 just the way it has been for all these years.
Both of these companies- Apple and Google are going to work harder to provide immense mobile app security.
Did you check out iOS app development trends for 2019? In the list of these trends, #2 talks about Apple’s TLS version 1.2 which Apple made it a standard ATS compliance for all the Apple applications making them safer and authenticated.
So, mobile application development in 2019 would experience more of highly secured apps compared to the previous years.
11. Mobile payments
The mobile payment market is growing rapidly. It is predicted to reach USD 4,574 billion by the year 2023, according to Allied Market Research.
According to this research, the rapid growth in eCommerce increased smartphone penetration, and an increase in the use of mobile payments drives the mobile payment market growth.
We all know that after PayTM, there were PayUMoney, Bhim app, and now even Google came up with Google Pay. In fact, after looking at the success of Google Pay, Xiaomi launched Mi Pay in India.
So, surely, there will be more development of mobile payment apps in 2019 and coming years.
12. On-demand apps
There was the prediction of the on-demand economy to reach USD 57 billion by the end of 2018 by BIA/Kelsey. And, this is the beginning of 2019 and we don’t have the exact number of the on-demand economy.
But, looking at the segments covering the on-demand economy, it seems on-demand apps are yet to stay. Though competition is lowering the margins and businesses are looking for ways to sustain the market, the user demands are rapidly increasing.
That’s the reason more and more businesses are looking to develop mobile apps like UberEats, Swiggy, Zomato, and more.
In 2019, the on-demand mobile app development still sees a bright future.
13. Influence of APM & EMM
To understand the influence of APM and EMM let’s first understand what they are.
What is APM?
APM stands for Application Performance Monitoring which showcases the mobile metrics that helps to evaluate and monitor the application performance.
The mobile app developers started utilizing the APM tools to improve the app quality and performance.
And, on the top of that, the companies like New Relic, Inc., and AppDynamics keep upgrading their APM tools which synchronize with IT automation tools. This gives more data about the mobile apps to the developers, testers, and QA managers which makes the app better every day.
Now, let’s move on to EMM.
What is EMM?
EMM stands for Enterprise Mobility Management which is a set of people, processes, and technologies to secure enterprise’s confidential data on employees’ mobile devices.
There has been a significant increase in enterprise mobile apps for a few years.Here is an interesting infographic showcasing 20 statistics on enterprise mobility that every business owner should read.
As per the latest research, the Enterprise Mobility Management market is expected to grow at a CAGR of 12.84% between 2018 to 2023.
Even Google rolled out an upgrade to its Android Enterprise Recommended Program with a set of enterprise mobility management vendors.
Looking at the above recent updates, EMM has a long way to go.
So, APM tools and EMM will remain in the mobile app development bucket for 2019 and even beyond.
14. Cloud storage
Today, without cloud storage, there is no app existence.
As per Statista, 48+ Exabytes of data traffic is expected to be consumed worldwide by the year 2020. There could be various reasons for this-
- The increased amount of images, videos, docs, etc. needs a huge amount of storage space which the smartphone cannot support for a longer period of time
- More and more applications are installed on the smartphones, making it very crucial for the consumers to store their smartphone data
So, more and more cloud storage supported apps would be in demand in the year 2019 and beyond.
15. Accelerated mobile pages (AMP)
The Accelerated mobile pages (AMP) is a website publishing technology that has higher performance and faster page loading speed. This project is by Google, which comes as a direct competition to the Facebook’s Instant Articles.
Google wants the entire web to be as fast as AMP. Adding to this plan, Google recently started showing AMP results in the featured snippets. This means along with the benefits of having amazing mobile app performance and its loading speed, there is a benefit of SEO attached to it which gives higher app traffic and visibility.
That’s the reason, more AMP will be seen in 2019.
16. Blockchain technology
The Blockchain technology has been a disruptive invention. Businesses across the various industries have started utilizing the Blockchain technology in order to secure the transactions.
Many businesses and organizations have found the Blockchain technology as one of their go-to destination for privacy, prevention against spoofing, etc.
Among all of those organizations, one is NASA. US space agency NASA is looking to add Blockchain technology to secure their air traffic services and support. That will help the agency with secured and highly efficient communication between the authorized entities.
So, definitely, 2019 have mobile apps developed using the Blockchain technology for more secured transactions or relevant processes.
The mobile app development trends help you understand what the industry is talking about and what businesses are going to benefit from. So, you need to keep a constant watch on these latest mobile app development trends in 2019.
Also, there are events lined up by Google and Apple for the year 2019. Don’t forget to tune in to those events to get the latest updates on what’s going to trend next in the mobile app development industry.