Users are shifting from mobile-ready sites to mobile apps. According to a report, users spend 87% of their usage time on mobile apps. Users want to have a mobile app for each task they want to accomplish. Launching an app allows your business to reach more than five billion mobile users. Let’s have a look at the top mobile app development trends for 2022.
Global average revenue of mobile apps for each user
According to AppsFlyer and Facebook, 3800 mobile apps generated revenue of $2.4 billion in a quarter. In the report, mobile games had the lowest ROI of $1.70 per user. On the other hand, shopping apps have managed to generate an average revenue of $13.88 per user. Most popular mobile games are free to play and relay on in-game purchases to generate revenue.
On the other hand, some apps take the help of advertisements to create additional income. In terms of revenue from organic users, shopping apps generated an average revenue of $20.63 and travel apps $14.64 in the 90 days. Hence, if you’re planning to launch a new mobile app in 2022, you should go with either shopping apps or travel apps.
How much revenue mobile apps will generate in 2022
The number of app downloads and the amount of revenue are increasing every year. According to Informa UK, the mobile app industry is expected to generate revenue of $85 billion in the year 2022.
If you are planning to release a mobile app, you can generate revenue by selling products (e-commerce store), or by offering in-app purchases. If your company isn’t planning to sell products or services via mobile apps, then you can integrate app monetization solutions such as AdMob.
1. Mobile apps for beacon technology
As of now, beacons are used for sending alerts to customers for discounts, promotions, and upcoming events when they are nearby the store. Using Beacons, retailers are collecting customers’ data, such as shopping trends and in-store behavior. Future possibilities of Beacon applications are limitless.
Some stores and museums are offering navigation to different sections indoors. In the year 2022, we can expect the use of Beacon technology in healthcare, travel and tourism, payments, and physical games such as treasure hunt.
2. Augmented reality in mobile applications
Manufacturers are using AR-powered mobile apps to assist and train their workforce. It is resulting in a better trained and skilled workforce without human-led training. This is also reducing the cost of up-skilling the workforce.
In the future, the use of AR and VR powered mobile apps will increase significantly in healthcare and education domains. Apart from teaching, training and up-skilling the staff, it can be used for real-time assistance. We can also expect these apps to reduce operational costs and improve worker safety in the manufacturing and engineering field.
3. AI-powered mobile apps
Some apps are using ML and AI to learn user behavior via daily usage patterns and offer users to complete their tasks without them taking action. For example, the app launcher by Huawei determines the most used apps by a user and keeps them ready in the background even before the user launches the app.
With the increasing computing power of smartphone processors and custom AI chips, future apps can take advantage of on-device machine learning and AI capabilities without relying on the cloud. In the future, Journalism and news apps can generate customized news articles based on the available online resources. Productive apps like Office 365 can suggest the next actions based on the content the user is working on.
Use-cases for AI-based mobile apps for 2022:
- Apps with object and subject reorganization.
- Predicting user behaviors.
- Real-time language and voice translations.
- Personalized assistance for routine activities.
- B2C customer support chat agents
4. Blockchain and mobile payment apps for smartphones
Mobile payment services have reached new heights in the year 2022. Nowadays, instead of carrying a credit card, users prefer to pay using mobile wallets and payment apps for better security and payment rewards. Google Pay, Apple Pay, Venmo other services have become very common in modern countries.
With the rise of mobile payments, crypto payments apps such as Coinbase Commerce and Circle Pay have also noticed an increase. In the upcoming year, we can expect more business and brands to accept payments via such payment apps. For higher advantage, brands can integrate such payment APIs in their apps to make their app compatible with such payment service.
5. IoT and smart-home apps
The number of app downloads and the amount of revenue are increasing every year. According to Informa UK, the mobile app industry is expected to generate revenue of $85 billion in the year 2022.
If you are planning to release a mobile app, you can generate revenue by selling products (e-commerce store), or by offering in-app purchases. If your company isn’t planning to sell products or services via mobile apps, then you can integrate advertising such as AdMob.
6. Instant apps and instant games
Instant mobile apps and games deliver core functionalities without the need to install the full app on your device. One of the primary use-case of Instant Apps is demos. When a user is unsure, he or she will prefer to try the Instant App especially in low-bandwidth countries.
If they like the Instant App, they will download the full version of the app or game. Using an Instant App first gives them a chance to have an overall idea about the app or the game before they download the full version. In the coming year, we can expect more mobile developers using this feature to provide an exclusive app/demo before the launch of the full version.
Advanced technologies are making their way to mobile devices
In the year 2022, more advanced technologies such as Flutter will make their way to mobile applications. These types of technologies, tools and frameworks will make mobile app development easier, efficient and cost-effective. When it comes to users, businesses are focusing on delivering improved user experience, better customer service and secure mobile apps.
Are you searching for a credible mobile app development company?
Do you want to launch a high-quality mobile app that helps you scale up your business? We provide end-to-end android app development services. Besides, we also iPhone app development and Flutter app development. If you are planning to launch a mobile app in 2022, get an estimate or contact us anytime! We would love to help you.
