The popularity of using mobile apps is increasing with time across the globe. Think about just anything that you want to do, be it ordering products of any kind online, calling for at-home salon services, booking cabs, etc. and you can easily find a popular app for such needs.
Look behind those face value of apps, and you will see a full-fledged business entity. Almost every small and big brand is growing its reach towards the targeted customers through mobile apps.
Competition to grow a business is near to all-time high. To stand out, businesses do need to develop a unique brand identity in terms of user experience (UX) they offer through their apps.
You may find apps of different businesses available in the app stores. But does that mean all these businesses are or will become successful?
The answer is – it is uncertain to say anything about that aspect
The experience that a mobile app delivers to a user has its impact on the conversion rate achieved by the business.
Still, a lot of business owners fail to understand this fact and face failure. They plan the UX of their business apps, thinking that it is just related to the visual appeal and design of the app. However, the entire user experience is much more than that. Instead, it is how a business app communicates with the end users.
You must know that the UX of a mobile application can make or break a mobile app.
Thus, it is important to pay close attention to it while getting an app designed.
If you are planning to invest in getting a mobile application developed for your business, it is essential for you to learn from other’s mistakes and maximize your business outcomes.
Here are some of the most common mistakes people make while planning the UX of their mobile apps–
1. Not utilizing team approach while designing UX
Some people think they can get the UX of their mobile app designed by hiring just one UX designer, as a freelancer or through an app design company. They may think this way to save money and get the project completed without overlapping the budget constraints.
But, the fact says, that the user experience design is not a task that can be handled by one individual. Instead, it needs teamwork. It requires collaboration amongst designers, developers, quality team and even the business owners to achieve a common goal collectively.
So, avoid making this mistake.
Solution:
Hire our team to leverage our expertise to make wise decisions about your project. It will help you avoid making changes in the app’s UX later in time.
2. Not keeping the end user in mind
A lot of business owners have such strong opinions about their products that they fail to consider the end customers. While dealing with the app developers, they want to focus more on how they think their app should be developed than how the users will get benefited from it.
For you, it is crucial to understand that you want your app to be loved by the end users. You want them to buy from you and stay loyal to your brand. So, the app should have features that benefit the user-specific needs and preferences.
Solution:
Look at your personal preferences and user preferences separately, but try to merge them in some way, if possible. Otherwise, get the user-centric UX design approach followed during the app development processes.
3. Imitating the competitors completely
A successful business niche attracts a lot of interested people to start a business. But, it does not mean that successful competitors should be followed very closely.
If you want to build a brand in a specific niche, you must have thought of making it unique and different from the competitors. If your app doesn’t give anything new to the targeted customers shared by your competitors, you are not giving them any good reason to buy from you.
So, if you are thinking of copying the way your competitors are building their brand, think twice.
This remains as one of the top most common UX mistakes that most business owners and even developers make while designing the mobile app.
Solution:
Instead of imitating, learn from your competitors. Build something new and innovative, with valuable features to be loved by the end customers.
This way, your USP will become the competitive edge for your app to succeed in the market.
4. Considering UX design as a one-time task
You might have heard about some people who think that once the UX design of their business app is finalized, it does not need to be changed ever.
But, no one can say anything about an app until it has been launched successfully and is used by the targeted audience.
UX design is all about how the users will interact with the app you have built for them. To improve upon that experience, you need to listen to the users, think about their likes and dislikes, and make changes in the app’s UX with time.
Solution:
Keep in mind that UX design is not a one-time process, but an ongoing task because the user needs to keep on changing from time to time.
An excellent way to start with is to first launch a Minimum Viable Product (MVP) to a set of users and get it tested for its features. The user response you receive will let you know about the chance of success of your business app.
5. Not considering app’s usability and personal connect
A well-design UX of an app leaves an impression on the users that lasts for a long time. But, not every app connects well with the targeted users.
You can find a lot of apps using which you won’t feel connected. This may make you uninstall it in the time ahead.
Solution:
The great UX design is more about building a personal connection that resonates with the needs of your end users. Just being aesthetically appealing won’t do much good until the app satisfies its users in some significant ways.
While getting your app’s UX designed, think about the kind of impression that you want your app to leave to its users. It will determine whether the users will love your app or uninstall it after the first use.
6. Not having a clear, concise UI that supports UX
An attractive, user-centric UX of a mobile app doesn’t need to be complicated and fanciful in any case. Even simple UX can work wonders for an app if it is free from distracting CTAs, more-than-required content and similar other elements that are of no use.
Solution:
Of course, you can have animations in place within your app if that’s what you have planned it as. But, if your app needs to be used by people on a daily or frequent basis, have animations sparingly used in it.
There is just no need to invest your time and money in getting an overly complicated UI design for your app.
So, beware of making this common UX mistake while you build your mobile app.
7. Having too many features and functions within the app
Think of it this way – do you want to develop an app that has a considerable number of features, each being distinct from the other in it?
From a business point of view, the idea may seem good enough. But, it is also vital to think about it in terms of the end users.
Too many features in your app may signify that you lack clarity about the strength of your brand.
It is analogous to visiting a restaurant that serves almost every kind of cuisine. A visitor is the most likely to feel overwhelmed than excited to be there. Also, when you include dessert in the meal, it means it is just the part of the meal and not the entire meal.
Having too many features in your app from the very start may make the users feel doubtful what your brand truly specializes in.
Solution:
If you want to prevent it from happening, focus on certain prime features and start with them only.
Learn from these UX mistakes
All these mistakes mentioned above can make an app development project suffer in making the right impact on the end users. Thus, it is imperative for businesses to understand how to overcome these mistakes. As a result, you can expect an app that will be loved by the targeted users.
Are you looking to design your mobile app? Make sure you avoid these mistakes and follow these UX guidelines for your mobile app to improve user experience and outperform your competition.
